What we mean by non-toxic
We use the term narrowly, because used loosely it means nothing. Our non-toxic award is not a health claim and it is not a lab result. It is a verifiability award: it goes to the rug where you can actually find out what you are putting on your floor. That means disclosed fiber content, a construction you can count the layers of, and no coatings or adhesives the manufacturer declines to describe. On those terms, most of the washable rug market fails before the conversation starts.

